After weeks of summeritis, with Jay Z authoritative the alone above blueprint headlines, Selena Gomez' new anthology and One Direction's new individual accept both accustomed to activate up the blueprint monotony. Clue sales in fact ticked up a bit compared to endure anniversary – 2 percent – but all-embracing clue and anthology sales are down compared to the aforementioned time in 2012. Fortunately, "Don't Drop That Thun Thun" (see below) has reemerged to accomplishment everybody from everything.
BOLD TITLE THERE, GUYS: Making a backward run for Individual of the Summer is One Direction's "Best Song Ever," a new song that awash 322,000 downloads and racked up added than 45 actor YouTube views. (Robin Thicke's "Blurred Lines" alone to Number Two, affairs 312,000 downloads, a sales accident of 9 percent.) In accession to aggregate abroad – let's just say the females in my household, big and small, flocked to the computer awning aloft audition "Best Song Ever" – 1D has a airy faculty of amusement defective from abounding of its boy-band forebears. They play all the roles in the funny six-minute video, including a adult changeable secretary (Zayn), a platinum-blonde choreographer alleged Leeroy (Liam) and two lecherous, clueless Hollywood producers, one akin Tom Cruise in Tropic Thunder (Niall and Louis). (Interestingly, "Blurred Lines" charcoal at Number One on iTunes' Top Songs chart.)
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PUTTING "DANCE" IN YOUR ALBUM TITLE – STRATEGY? DISCUSS: It makes faculty that Selena Gomez' anthology of agleam ball music, Stars Dance, displaces Jay Z's Magna Carta . . . Holy Grail from Number One this anniversary by affairs 97,000 copies. Stars Dance is one big hook, bouncing with all the hippest assembly ideas, dubstep and AutoTune, melodies and counter-melodies zooming in every direction. The anthology aswell comes with a hit single, "Come & Get It," which ailing beforehand this year at Number Six on Billboard's Hot 100 and lingers at Number 10 on BigChampagne's Ultimate Chart, which measures Internet criteria, a part of added things. Interestingly, Gomez' admission wasn't as absorbing on iTunes, ascent just to Number Two while Magna Carta . . . Holy Grail holds at Number One. Maybe downloaders are still communicable up afterwards MCHG was accessible pre-release alone to Samsung smartphone users.
THUN IN A MILLION: I was abashed aloft acquainted via the Ultimate Blueprint that an abstruse hip-hop act, FiNaTTicZ, surged 127 places (to Number 27), with its abusive nursery beat of a song, "Don't Drop That Thun Thun." It came out in April 2012 and the video is annihilation appropriate – air-conditioned bros air-conditioned a part of almost clad ladies in a club. So I searched, and up came the answer: Vine twerk mashups. Of course! Vine twerk mashups! A six-second bikini Vine went viral the added anniversary and could about-face into the next "Harlem Shake." I will abide to amend you on this important pop-cultural trend as it develops.
Last week: Jay Z Stays on Top
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